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-- Make your web site less confusing. Don't use a lot of pictures or links or anything that detracts from your sales message. People become frustrated and want to leave your web site if they get confused. People want an enjoyable and relaxing experience when they visit your web site. If they don't get that, they may never come back.
-- Give your visitors the option of viewing your web site in an auto-responder message or by printing it out. They might not have the time right then to look it over. Nowadays people are are always short on time. They are working longer hours and there are more single parents. Don't let time get in the way of their not buying your product.
-- Increase the size of your opt-in email list quickly by giving away a product at no cost. Just require people to subscribe to your ezine in exchange for the freebie. There are thousands of ezines offering freebies for sign ups. Your freebie needs to be original, timely, and possess high perceived value.
-- Try a Joint Venture of your web business with other offline businesses. Look for businesses that have the same target audience. Try to create a win/win deal with them. For example, you could joint venture with a computer store. You could publish their ad on your web site, and they could have your web site loaded up on all their computer displays.
-- Expand the size of your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services. For example, if you are selling marketing e-books to businesses, you could also start selling e-book software to online publishers.
-- Convince your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. Make sure whatever you do or say is genuine. For example, you could say, "I see you are one of those rare entrepreneurs who have a killer instinct for success."
-- Submit the free things you offer to online freebie directories. They usually get a lot of traffic because people like to get things for free. Of course, include your ad in the freebie. Sometimes freebie directories allow you to mention your business with your free listing too.
-- End your ad copy by telling people what will happen when they purchase your product. Use your most powerful benefit as the example. For example, you could say, "Just think, you could be writing order-pulling ads in less than fifteen minutes!"
-- Finish up by pointing out to people what will happen if they don't buy your product. Use a problem which they won't be able to solve without it. For example, you could say, "Imagine staying in debt, filing for bankruptcy, and losing your good credit rating.” Another example, "Picture yourself five years from now still without the love of your life. How
will you feel then?"
-- Try concluding your ad copy with a question that they will always say yes to. Then they will be used to saying yes when you ask them for their order. For example, you could say, "You really do want to be able to afford the best things in life, don't you?” Another example, "You really do want to meet the woman/man of your dreams, don't you?”
-- You could also try finishing off your ad copy with a short review of your whole ad. Repeat all the major benefits, and the features your customer will receive. For example, you could say, "As I mentioned earlier, you'll get the ebook "How To Increase Your Sales", you'll get the report "Fifteen Ways To Double Your Sales Practically Instantly," and you'll get a "FREE Full Hour Consultation With Yours Truly!”
-- Sometimes it’s a good idea to end your ad copy with a deadline. Tell your potential customer it's a limited time offer, and she/he must order order by a specific date. For example, you might write, "Order before October 9, 2006, and you'll get the whole package for only $9.97!" Another example, "I don't know how much longer I can offer the free bonuses,so don’t delay. Order now!"
-- You could end your ad copy with a powerful guarantee. Offer a lifetime or triple-your-money-back guarantee. It’s also good if you write your guarantee so it sounds personal and contains very specific information. For example, you could offer a guarantee such as this, "I personally guarantee you'll be able to end writer’s block 99.9% of the time or your money back."
-- Finish your ad copy with a testimonial. Use one or two of your customers' testimonials that are believable, and include specific results. For example, "P.S. Check out this testimonial: I was able to change my oil a full eight minutes faster, and without all the mess!
I would highly recommend this product to anyone!
Joe Brown, Mechanic."
-- Become a member of online business associations such as iCOP. Many will give you a membership graphic to put on your web site. This can add lots of credibility to your online presence. When you are a member of these associations, you can work to develop profitable business relationships, find joint venture partners, trade tips, strategies and leads, etc.
-- Also consider experimenting with the length (shorter or longer) of your ad copy. There is no rule on how long your ad copy should be unless space and its cost are considerations. The ad should be long enough to sell your product - no more, no less. You'll just need to test each one to be sure. Test every section of your ad copy to increase its pulling power over time.
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