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-- Always strive to please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc. For example, you could say, "I understand how you must feel, so I'm giving you a complete refund." Another example would be, "I’ve been in your shoes before. I'm going to give you a 20% discount on your next purchase."
-- Make your customers excited about your business and they will tell their friends. Give them a free vacation certificate, a coupon, etc. For example, you could say, "Get a FREE vacation to Acapulco! Another example would be, "You will also get a $100 coupon for our next event!"
-- Provide your prospects extra confidence so they will order. Use endorsements, testimonials, a strong guarantee or warranty, etc. For example, you could say, "I'm going to allow you to try out our product for a full 60 days before billing your credit card!"
-- Construct your opt-in list by allowing your visitors to sign up for a free ezine, ebooks, software, contests, sweepstakes, etc. For example, you could say, "Subscribe to our free ezine and get entry into our weekly contest!” Another example would be, "Sign up for our free newsletter and get five surprise bonuses!”
-- Afford your prospects and customers a breath of fresh air. Don't be afraid to design your web site and ad copies to be different from everyone else’s. For example, you could apply a circus theme to your web site. Another example would be to design your web site like an ebook with a table of contents, title page, glossary, etc.
-- Allow your customers to get part of your total offer right after they order. If you have to ship the item, make one of your bonuses available online. For example, if you are selling a printed book, you could have an online version available for them to read right after they order.
-- Write and submit articles to ezine publishers or web masters. If you want it to be published, it must read like an article and not like an ad. You could also offer the publisher extra incentives such as freebies, affiliate commissions, compliments, original content, etc.
-- People seek pleasure. They may want to satisfy their appetite or sexual desires. This will make them feel more fulfilled. Tell your prospects how much pleasure your product or service will create for them. For example, you could say, "Our product will fulfill your cravings for rich, delicious chocolate."
-- Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. For example, you could say, "We both know it's very important to find a good bargain." Another example, "Both of us know that money doesn't grow on trees."
-- Be sure to use viral marketing in your promotional plans. Allow your visitors to give away your free things; just include your ad somewhere on all the freebies. By giving away one freebie with your ad on it, it could be passed on to thousands, if not millions, of people and web sites.
Marketing Tips Page 4
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