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More internet marketing tools and tips for home business owners...
-- Purchase advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling fishing supplies, you would want to advertise on outdoor and fishing discussion boards.
-- Inaugurate a free email newsletter to create your own opt-in list. Create a title that grabs the reader’s attention. Submit it to free ezine directories on the internet. Promote it on your web site. Offer a freebie or other incentive for people to subscribe. Provide your readers mostly original and quality content.
-- Diary all your new promotional ideas, good or bad, into a brain storming journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. You could also sell your ideas to other business owners.
-- Consider converting your web site and free email newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones.
-- Make sure that your classified ads stand out in a very crowded playing field. Use all capital letters in the headline, divide letters with extra spaces, add in text symbols, etc. For example, you could write, "WIN a VACATION to DISNEY WORLD!" Another example would be, "WIN a $1,000 TRIP to the BIG APPLE!"
-- Remember that your customers are always right, even if they are not. They are the lifeblood of your business. Resolve all conflicts quickly and painlessly. There are many businesses which are solely profitable from repeat business. You don't want to always have to rely on converting prospects into customers.
-- Create a bond with your visitors by bringing up likes or dislikes you have in common with them in your ad copy. Just make sure you do your research. For example, you could say, "I hate it when you have to wait in line for a long time at the drive-through." Another example, "I really like it when I have extra money to spend."
-- Join forces with your weaker competitors to beat your stronger ones. You can create win/win joint venture and cross-promotion deals with them. You could share marketing and advertising costs, create new products and services, share skills and strategies,
trade leads, etc.
-- Design your site so it will be worth bookmarking. Your visitors will bookmark your web site if it's full of free, original content such as articles, ebooks, etc. You could survey your target audience to see which web sites or what type of sites they visit a lot. Then you could place those links all in one section of your web site. You could advertise it as a start page.
-- Provide your customers lots of back-end products. It is easier to sell to existing customers than to find new ones. If you do not have a back-end product, join an affiliate program. You could offer that product as a back-end offer. Just make sure it's the right product for your target audience.
-- Enhance the perceived value of your service product. You could offer an affiliate program, give away free bonuses or use famous endorsements on your ad. Another way is to offer a sample or trial of your product or service. If people like it or it works, that will increase the perceived value because it gives them 100% personal proof.
-- Ask your visitors to promote your web site. Use phrases like: "Refer Our Web Site To A Friend" or "Link To Our Web Site." Provide incentives for referrals. Use free ebooks, reports, software and other informational products. You could also offer discounts on other products you sell.
-- Make your testimonials more powerful. For example, you could have your customers include pictures, handwritten signatures, and normal net contact information with each
testimonial. Other ideas would be to have people produce an online audio sound bite or video clip of themselves, home or cell phone numbers, proof of their credibility or authority, etc.
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